About us

Hi!
My name is Kaja, and I’m the founder of ASIDE. I’d love to share our story with you!

The idea to create the brand was more of a spontaneous decision. When I hit the "glass ceiling" in the fashion corporate world and felt that no one was willing to give me a chance, I decided to take matters into my own hands. I like to say that behind every "no" is a better "yes."

My determination and passion for fashion were so strong that I did something completely crazy – and that’s how ASIDE was born in 2023.

Combining my corporate design experience with personal values, I built ASIDE on solid foundations. I love creating for women who share the same needs, values, and passion for fashion as I do. I’m so glad I took on this challenge because it allows me to design beautiful things for you, guided by my own vision and values.