About us

Hi! My name’s Kaja, I’m the founder of ASIDE, and I’m happy to share my story with you.

The idea for ASIDE was born out of a strong need to do what I truly love. When I hit the “glass ceiling” in the fashion corporate world and felt that no one was willing to give me a chance — I decided to take matters into my own hands.
I like to say that behind every no there’s always a better yes.

My determination and passion for fashion were so strong that, despite knowing how tough the road would be, I launched ASIDE in 2023.

The name ASIDE reflects the rhythm in which our clothes are created — independent of fast, fleeting trends, with room for a touch of individuality.

I draw inspiration from the textures and colors of nature. That’s why ASIDE collections combine minimalism with rich, structured fabrics, natural compositions, and a calm, earthy palette — yet they never lose their modern vibe.

I create for women who share the same values, needs, and love for fashion.

I’m truly grateful that I took this leap — and that today I can design clothes that reflect my vision and beliefs.

In ASIDE, you’ll feel effortlessly cool — just the way I like it.