Privacy policy
Last Updated: February 16, 2025
This Privacy Policy describes how the ASIDE online store, operated by WEAR CODE SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ ("Website," "we," "us," or "our"), collects, uses, and discloses your personal data when you visit, use our services, or make purchases on aside-brand.com (the "Website") or otherwise communicate with us (collectively, the "Services").
For the purpose of this Privacy Policy, "you" and "your" refer to you as a user of the Services, whether as a customer, website visitor, or any other individual whose data we collect in accordance with this policy.
Please read this Privacy Policy carefully.
By using and accessing any of our Services, you agree to the collection, use, and disclosure of your personal data as described in this policy. If you do not agree with this Privacy Policy, please do not use any of our Services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.
- Any updates will be posted on the Website.
- The "Last Updated" date will be revised accordingly.
- We will take any additional steps required by applicable law to notify you of significant changes.
How We Collect and Use Your Personal Data
To provide our Services, we collect and, in the past 12 months, have collected personal data about you from various sources, as described below. The information we collect and use depends on how you interact with us.
In addition to the specific purposes outlined below, we may use the information we collect about you to:
- Communicate with you
- Provide our Services
- Comply with applicable legal obligations
- Enforce our Terms of Service
- Protect or defend our Services, our rights, and the rights of our users or others
What Personal Data We Collect
The types of personal data we collect about you depend on how you interact with our Website and Services. When we use the term "personal data," we refer to information that identifies, relates to, describes, or can be linked to you. Below are the categories and specific types of personal data we collect.
Data Collected Directly from You
The information you provide to us directly through our Services may include:
-
Basic contact details, such as:
- Name
- Address
- Phone number
- Email address
-
Order information, including:
- Full name
- Billing address
- Shipping address
- Payment confirmation
- Email address
- Phone number
-
Account information, including:
- Username
- Password
- Security questions
-
Purchase-related information, such as:
- Products you view
- Items you add to your cart
- Wishlist selections
-
Customer support information, including:
- Any details you choose to share when communicating with us (e.g., messages sent via our Services).
Some features of our Services require you to provide certain personal data. If you choose not to provide this information, you may be unable to access certain features or services.
Data Collected via Cookies
We automatically collect certain information about your interaction with our Services ("Usage Data"). To do this, we use cookies, pixels, and similar technologies ("Cookies").
Usage Data may include:
- How you access and use our Website and account
- Device information (e.g., type of device, operating system)
- Browser information
- Network connection details
- IP address
- Other details about your interaction with our Services
Data Obtained from Third Parties
We may also obtain information about you from third parties, including service providers who may collect information on our behalf, such as:
- Companies that support our Website and Services, such as Shopify.
- Our payment service providers, who collect payment information (e.g., bank account number, credit or debit card details, billing address) to process your payments, fulfill your orders, and provide the products or services you have requested, in order to comply with our contract with you.
- When you visit our Website, open or click on emails we send you, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies, such as:
- Pixels
- Web beacons
- Software development kits (SDKs)
- Third-party libraries
- Cookies
All information we obtain from third parties will be handled in accordance with this Privacy Policy. However, we are not responsible for the accuracy of information provided by third parties, nor are we liable for their policies or practices. For more details, see the "Third Parties and Links" section below.
How We Collect and Use Your Personal Data
Providing Products and Services
We use your personal data to deliver our Services and fulfill our contract with you, including:
- Processing payments
- Fulfilling orders
- Sending notifications related to your account, purchases, returns, exchanges, or other transactions
- Creating, maintaining, and managing your account
- Arranging delivery, facilitating returns, and processing exchanges
- Enabling you to add product reviews
Marketing and Advertising
We use your personal data for marketing and promotional purposes, including:
- Sending promotional emails, text messages, or direct mail
- Displaying ads for our products and services
- Personalizing and optimizing ads on our Website and third-party platforms
- Using data collected through Facebook Pixel to personalize and optimize our marketing and advertising efforts
Security and Fraud Prevention
We use your personal data to detect, investigate, and prevent fraudulent, illegal, or malicious activities.
- If you choose to register an account, you are responsible for keeping your login credentials confidential.
- We strongly recommend that you do not share your username, password, or other access credentials with anyone.
- If you believe your account has been compromised, please contact us immediately.
Communication with You
We use your personal data to:
- Provide customer support
- Improve our Services
- Respond to inquiries and maintain a business relationship with you
- It is in our legitimate interest to be responsive to you, provide effective services, and maintain customer relationships.
Cookies
Like many other websites, we use Cookies on our Website. For detailed information about the Cookies used in connection with our Shopify-based store, please refer to Shopify’s Cookie Policy.
We use Cookies to:
- Power and enhance our Website and Services (including remembering your actions and preferences).
- Conduct analytics to better understand how users interact with our Services (as part of our legitimate interest in managing, improving, and optimizing our Services).
- Allow third parties and service providers to use Cookies on our Website to better tailor services, products, and advertisements both on our Website and on other websites.
- We also use Facebook Pixel, which helps us collect data on user activity for analytics and marketing purposes.
Managing Cookies
Most browsers automatically accept Cookies by default, but you can choose to delete or reject Cookies through your browser settings.
Please note:
- Blocking or deleting Cookies may negatively impact your user experience.
- Some Services and features may no longer work properly or may become unavailable.
- Blocking Cookies does not entirely prevent data sharing with third parties, such as advertising partners.
Use of Facebook Pixel
We have implemented Facebook Pixel on our Website to better understand user behavior and measure the effectiveness of our advertising campaigns.
Data Collected by Facebook Pixel:
- Website activity: Pages visited, viewed products, completed transactions.
- Device and browser information.
- Interaction data with advertisements.
Purpose of Data Collection:
- Enhancing and optimizing user experience.
- More effective targeting and ad personalization.
- Analyzing and reporting the effectiveness of marketing efforts.
Managing User Preferences:
You can manage your Facebook Pixel data collection preferences through the privacy settings in your Facebook account.
How We Share Your Personal Data
In certain circumstances, we may disclose your personal data to third parties for purposes consistent with this Privacy Policy. These circumstances may include:
-
With service providers or third parties that perform services on our behalf, such as:
- IT management
- Payment processing
- Data analytics
- Customer support
- Cloud storage
- Order fulfillment and delivery
-
With business and marketing partners, including Shopify, to provide services and advertise. Our business and marketing partners will use your data in accordance with their own privacy policies.
-
When you direct us, request us, or consent to sharing specific information with third parties, such as:
- Delivering products
- Using social media widgets
- Logging in through third-party integrations
-
With our affiliates or within our corporate group, as part of our legitimate business interests in operating successfully.
-
In connection with a business transaction, such as a merger or bankruptcy, to comply with any legal obligations (including responding to subpoenas, search warrants, and similar requests), enforcing our terms of service, and protecting or defending our Services, our rights, and the rights of our users or others.
Collaboration with Third Parties
- Information collected through Facebook Pixel may be shared with selected partners for analytics and marketing purposes, always in compliance with applicable data protection laws.
Categories of Personal Data Disclosed in the Last 12 Months
In the past 12 months, we have disclosed the following categories of personal and sensitive personal data (marked with an asterisk *) about users for the purposes outlined above in the sections:
- "How We Collect and Use Your Personal Data"
- "How We Share Your Personal Data"
These categories include:
- Basic contact details (name, email, phone number, address)
- Order and transaction data (billing/shipping address, order history, payment details*)
- Account information (username, password*)
- Device and browser data (IP address, cookies, tracking technologies)
- Marketing and behavioral data (ad interactions, site activity, preferences)
- Customer support interactions (messages, submitted requests)
We ensure that all data sharing is in compliance with applicable laws and privacy regulations.
Categories of Recipients
The following table outlines the types of personal data we disclose and the categories of recipients who may receive them:
| Category | Categories of Recipients |
|---|---|
| Identifiers, such as basic contact details and certain order/account information | - Service providers and third parties acting on our behalf (e.g., internet service providers, payment processors, fulfillment partners, customer service providers, data analytics providers) |
| Commercial information, such as order details, purchase history, and customer service interactions | - Business and marketing partners |
| Online activity or similar network activity, such as Usage Data (browsing behavior, interaction with our Website) | - Business and marketing partners - Affiliates |
We do not use or disclose sensitive personal data to infer characteristics about you.
User-Generated Content
Our Services may allow you to post product reviews and other user-generated content. If you choose to submit user-generated content to public areas of our Services, that content will be publicly accessible to anyone.
We do not control who can access the information you choose to share publicly, nor can we guarantee that individuals with access to such information will respect your privacy or keep it secure.
We are not responsible for the privacy or security of any information you share publicly, nor for the accuracy, use, or misuse of information disclosed or received from third parties.
Third-Party Websites and Links
Our Website may contain links to third-party websites or other online platforms operated by external entities.
- If you click on links to websites that are not affiliated with or controlled by us, you should review their privacy policies, security practices, and other terms.
- We do not guarantee or take responsibility for the privacy or security of such websites, including the accuracy, completeness, or reliability of any information found there.
- Any information you share in public or semi-public spaces, including social media platforms, may also be visible to other users of our Services and/or users of those third-party platforms without restrictions on how they may be used by us or by third parties.
Our inclusion of such links does not imply any endorsement of the content on those platforms or their owners/operators, unless explicitly stated within our Services.
Children’s Data
Our Services are not intended for children, and we do not knowingly collect any personal data from children.
- If you are a parent or guardian of a child who has provided us with their personal data, you may contact us using the information provided below to request its deletion.
- As of the effective date of this Privacy Policy, we have no actual knowledge that we "share" or "sell" (as defined under applicable laws) the personal data of individuals under the age of 16.
Security and Storage of Your Information
We take reasonable measures to protect your personal data, but:
- No security measures are perfect or completely immune to breaches.
- We cannot guarantee "perfect security."
- Any information you transmit to us may not be secure during transmission.
We recommend that you do not use unsecured channels to share sensitive or confidential information with us.
How Long We Retain Your Personal Data
The retention period for your personal data depends on various factors, including whether we need the information to:
- Maintain your account
- Provide Services
- Comply with legal obligations
- Resolve disputes
- Enforce applicable agreements and policies
Your Rights and Choices
Depending on your place of residence, you may have some or all of the rights listed below regarding your personal data. However, these rights are not absolute, may only apply in certain circumstances, and in some cases, we may deny your request in accordance with applicable laws.
Right to Access / Knowledge
You may have the right to request access to the personal data we hold about you, including information on how we use and share your data.
Right to Deletion
You may have the right to request the deletion of personal data that we hold about you.
Right to Correction
You may have the right to request the correction of inaccurate personal data that we hold about you.
Right to Data Portability
You may have the right to receive a copy of your personal data and to request its transfer to a third party, under specific circumstances and with certain exceptions.
Right to Restrict Processing
You may have the right to request that we stop or limit the processing of your personal data.
Right to Withdraw Consent
If we process your personal data based on your consent, you may have the right to withdraw that consent at any time.
Right to Appeal
You may have the right to appeal our decision if we deny your request for data processing. You can do this by responding directly to our refusal.
Managing Communication Preferences
We may send you promotional emails, and you can opt out of receiving them at any time by using the unsubscribe option provided in our emails.
- If you unsubscribe, we may still send you non-promotional emails, such as those related to your account or orders you have placed.
You can exercise these rights where indicated on our Website or by contacting us using the contact details below.
We will not discriminate against you for exercising these rights. However, we may need certain information to verify your identity, such as your email address or account details, before providing a substantive response to your request.
In accordance with applicable laws, you may appoint an authorized representative to submit requests on your behalf regarding your rights.
- Before accepting such a request, we will require proof that you have authorized the representative to act on your behalf.
- We may also require direct verification of your identity.
We will respond to your request within a reasonable timeframe, in accordance with applicable laws.
Complaints
If you have any complaints regarding how we process your personal data, please contact us using the contact details below.
- If you are not satisfied with our response to your complaint, depending on your place of residence, you may have the right to appeal our decision by contacting us again using the contact details below, or
- You may also file a complaint with your local data protection authority.
International Users
Please note that we may transfer, store, and process your personal data outside your country of residence, including in the United States.
- Your personal data may also be processed by our personnel, service providers, and third-party partners in these countries.
- If we transfer your personal data outside Europe, we will rely on recognized transfer mechanisms, such as:
- European Commission Standard Contractual Clauses (SCCs)
- Relevant agreements issued by the competent UK authority, if applicable
- Unless the transfer is to a country recognized as providing an adequate level of protection
Copyright and Brand Protection
Our brand logo is protected under the Copyright Act and related rights laws as a work of unique character. It is the exclusive property of our company and may not be used, copied, modified, or distributed without our prior written consent.
Unauthorized use of our logo will be treated as copyright infringement and may result in legal action, including claims for damages related to potential reputational or financial losses.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please contact us:
- By email: contact@aside-brand.com
-
By mail: ASIDE Kaja Adamus
ul. Felicjanek 17/S-4, 31-103 Kraków, Poland
For the purposes of applicable data protection laws, the controller of your personal data is:
WEAR CODE SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ
ul. Felicjanek 17/S-4, 31-103 Kraków, Poland
NIP (Tax ID): 6762680628
REGON (Business ID): 540106431
KRS (National Court Register): 0001136675